The German automaker has donated 190 2012 Passat models to fire squads around the US in an effort to help the fire companies and rescue squads around the country utilize current-generation vehicles instead of outdated models.
This donation will boost the company’s reputation because it is such a charitable donation. Perhaps more importantly, it will create more exposure for their cars in a market the company is not dominating. This is another example of the company’s consistent effort to continuously grow in the US market.Â
Shelby's Capstone 
They have certainly kept this charitable action well-hidden. The first I learned about it was your blog post. Memo to their marketing department: get the lead out!