“Change is the only thing you can count on.”
Though not as funny as the previous quote, it was definitely the theme for class today. Lately, I’ve really been made to understand that firms cannot be successful unless they are willing to change and develop to satisfy the rapidly changing society we live in. Competition enters quickly and firms need to be on their toes to stay relevant and profitable.
Today he spoke mostly about customers and how they are so important to the firm’s success. For the firm, you need to decide:
1. Which customer groups are your targets and which are not
2. What needs are you going to satisfy?
3. How will you satisfy their needs?
One of the most important things for a firm to be is self aware. Without knowing what it is it’s going to be doing and who it’s going to be doing it for, a business cannot be a success.
Shelby's Capstone 
François de La Rochefoucauld first said the quote about 500 years ago.
For VW, who are NOT their target customers?
I would say they most likely don’t appeal to an older demographic or a “working class” demographic. Since they don’t have pick up trucks, construction workers and other jobs that require manual labor would not find their products very useful. Other than the bus, they don’t really have any mini vans or SUVs, so families with a few children or more also wouldn’t find them useful.