VW Golf named Europe’s Car of the Year

On the eve of the Geneva Motor Show, the Volkswagen Golf dominated the competition for Car of the Year. It received 414 votes with the Subaru BRZ coming in second with only 202 votes. This is a very important honor for the company to receive because it gives consumer’s an idea of what the experts think of as the “car of the future.” However, the all-new Golf isn’t expected to replace the U.S. version until next year. 

For VW’s business, this could prove to be a huge boost to their profitability for the year. Since the average VW owner may not necessarily be a car expert, its customers will rely heavily on the opinions of those they value. This could bring in more sales at least from the European division.